Jason Schmitz founded Heartwood Senior Living in 2002 with a vision to create an extraordinary environment for people with memory loss.

Jason Schmitz, R.N. Founder of Heartwood Senior Living

Jason Schmitz, Founder


Jason’s grandmother, Sophie, is the reason he dedicated his career to caregiving for people with memory loss. As a child, he listened to stories about her work and the residents she cared for as a C.N.A at King Veterans Nursing Home in Waupaca. Her enjoyment in caring for elders taught him the real meaning of life: To be passionate about helping people.

His desire to care for seniors like his grandmother inspired him to earn his Registered Nurse (RN) degree, as well as a Bachelor’s Degree in Business Administration with a Healthcare emphasis.

Prior to founding Heartwood Senior Living, Jason served as Director of Nursing for a large senior living community, making operational and cultural improvements. Although he loved making positive changes that affected many, he had a bigger vision in mind.


A Dream Fulfilled

Jason’s dream was to provide the highest in quality care standards for each person, assuring the best of care on a daily basis. With his wife Lynn, three children, and plenty of family support and prayers, he opened Heartwood Senior Living in January 2002.

Heartwood Senior Living has been a huge success, both for Jason personally and for the community. People recognize the Heartwood passion for quality. His caregiving team continues its mission to provide care with dignity and the utmost respect. Elders with memory issues deserve to have the best care!

Jason standing with his Grandma Sophie

Jason with his Grandma Sophie


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From Our Stories

For over 27 years, I have served as a Medical Director of a very large skilled nursing home. During that time, I have literally visited hundreds of nursing homes, assisted living facilities, and community based residential facilities (CBRF’s) and found few that meet the standards of Heartwood Senior Living. The professionalism… [Read More]
Frank Xavior VanLieshout, MD - Brother of Resident